Add two more Internet browser makers to the list of companies planning to offer Web users new ways to control how their personal data is collected online.On Monday, Mozilla and Google announced features that would allow users of the Firefox and Chrome browsers to opt out of being tracked online by third-party advertisers. The companies made their announcements just weeks after the Federal Trade Commission issued a report that supported a “do not track” mechanism that would let consumers choose whether companies could monitor their online behavior.
http://mediadecoder.blogs.nytimes.com/2011/01/24/google-and-mozilla-announce-new-privacy-features/Also see:Google, Mozilla detail new privacy features
Google and Mozilla announced that they will have new privacy features in their browsers that allow users to exert more control over how their information is used by advertisers. After the Federal Trade Commission recommended that a do-not-track feature be implemented in all browsers, Internet Explorer announced that IE9 would have that option.Monday, Google rolled out an extension in its Chrome browser called “Keep My Opt-Outs,” which lets users permanently opt-out from online behavioral advertising. As Google outlines in its Public Policy Blog, users have asked for better Do Not Track options, namely ones that stay with a browser even after a user clears their cookies. Google said the feature will not interfere with regular web use, although opting out of the advertising may cause repeated or less relevant ads.
http://voices.washingtonpost.com/posttech/2011/01/google_mozilla_detail_new_priv.htmlMozilla to offer new feature for improved online privacy [IDG]
Mozilla, the developer of the Firefox browser, is working a feature that will allow users to opt-out of online behavioral advertising.The goal is to give users “a deeper understanding of and control over personal information online,” Mozilla’s head of privacy said in a blog posted on Sunday.
http://www.computerworld.com/s/article/9205961/Mozilla_to_offer_new_feature_for_improved_online_privacy
Google and Mozilla Announce New Privacy Features
Add two more Internet browser makers to the list of companies planning to offer Web users new ways to control how their personal data is collected online.