Google and Apple prepare for mobile advertising battle

Google and Apple are gearing up to launch ads on their apps, a strategy which is set to change the advertising landscape for everBritish mobile users will soon find themselves embroiled in the epic confrontation taking shape between Apple and Google. iAds, Apple’s bid to run advertisements inside apps, is expected to make its UK debut in September. Separately, Google has adopted what its chief executive, Eric Schmidt, calls a “mobile first” approach, prioritising investment in a medium that has become “fundamental to everything we do”.With the iPhone moving into mass market territory and the iPad selling 200,000 units a week, Apple’s decision to start selling mobile advertising seems likely to concentrate a few media minds.To read this report in The Guardian in full, see:
www.guardian.co.uk/media/2010/aug/09/apple-google-mobile-advertising