Google Agrees to Change Ad Policy to Settle Case

Google has pledged to overhaul its rules and procedures for blocking certain advertisers from buying “sponsored links” on its search engine as part of a settlement with French authorities announced Thursday.As part of the deal with French Competition Authority, Google agreed to adopt conditions, including a three-month notification period, when it rejects some ads from appearing next to its search results in France. see:Google pledges AdWords clarity, France ends probe
Google Inc has pledged to change rules and procedures for its keyword advertising policy in France to settle an investigation by the French antitrust regulator and stave off a possible fine.The Autorite de la Concurrence had been investigating Google since June after French GPS and smartphone data services company Navx accused the world’s No. 1 search engine company of abusing its dominant position by scrapping its AdWords contract. will warn of Adwords policy changes to settle case [IDG]
The French competition authority closed a case against Google on Thursday, after the company promised to better inform users of its Adwords search advertising service of its policies, and to provide advance warning of any changes. The case followed a complaint from Navx, a French database publisher.Google made formal undertakings to give advertisers three months notice of any policy changes affecting them, to provide clearer warnings if it planned to suspend the account of an Adwords user, and to clarify whether rules forbidding the advertising of radar detectors also apply to services that warn of radar locations. In return, the authority closed its case against Google.

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