Many businesses around the world could wake up on Tuesday to discover their search ranking has been downgraded. After a monthslong warning period, Google will add “mobile friendliness” to the 200 or so factors it uses to list websites on its search engine.As a result, websites that don’t meet Google’s criteria will tumble in its all-important rankings.
www.nytimes.com/2015/04/21/technology/google-adds-mobile-friendliness-to-its-search-criteria.htmlAlso see:Google’s ‘mobilegeddon’ will shake up search results
Having a site that is friendly to mobile browsers on smartphones and tablets will be key from Tuesday as Google rolls out a new mobile-focused algorithm.The update to the way Google ranks search results will take into account how mobile-friendly a website is. This means companies without a good mobile website will suffer, as searchers on mobile will see sites with good mobile experiences ranked higher than those with no mobile or poor mobile sites.
www.theguardian.com/technology/2015/apr/20/google-mobilegeddon-will-shake-up-mobile-search-results