GoDaddy is pushing ahead with opening Sunrise periods for 14 new TLDs. The 14 TLDs are .estate, .photography, .ventures, .guru, .bike, .clothing, .gallery, .singles, .camera, .lighting, .plumbing, .equipment, .graphics and .holdings.

Registrations will open to the general public early in 2014, but for now only those that have registered their brands with the Trademark Clearinghouse are able to register.

“The new names give businesses an easy way to establish a credible and memorable identity,” said GoDaddy Vice President Domains Mike McLaughlin. “In order for small businesses to be successful, a strong online identity is a must. The new name options can help provide quick and easy context for a business. If you think about it, domain names are essentially 21st century real estate – it is the online address given to customers, friends and family.”

GoDaddy has entered an agreement with Donuts, Inc., the registry responsible for these 14 new names, to offer pre-registrations to the public.

“We have seen the excitement from customers steadily increasing as this pre-registration day approached,” said Donuts co-founder and Executive Vice President for Sales and Marketing Dan Schindler. “Since we have been engaged in talks with GoDaddy, we have felt their passion for providing top-level service to their customers. GoDaddy is focused on being the place small businesses go to create their digital identities and these new domains are going to provide many new options for businesses.”

After pre-registration closes and general registration opens, GoDaddy will work to capture the domain name from the registry. When successful, the pre-registered domain name will appear in the customer’s account, signalling the request has been secured. If multiple people requested the same domain name, it will be put to auction for those competing in the pre-registration step. If GoDaddy is unable to secure the domain name, customers will receive a full refund, less any application fees.