Global internet advertising spend surges 32%

Display internet advertising has surged 32 per cent worldwide in the first three quarters of 2013 compared to the same period in 2012, according to Nielsen’s quarterly Global Adview Pulse report.Nielsen states that the industry’s stellar performance was driven by its crucial role in growing multi-screen campaigns which are expected to account for half of all ad budgets by 2017.Strong performances were also turned in by outdoor and TV advertising with the former up 5.1 per cent year on year although TV still rules the roost as far as advertising goes – despite posting a relatively modest four per cent growth over the same period.

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