Global Brands Warming to New gTLDs

Four in five (81%) global brands who intend to apply for a new generic Top Level Domain intend to use the gTLD as their default domain name according to a World Trademark Review study reported in The Domains.The survey also asked whether the respondent’s client or company would apply for a gTLD when ICANN begins taking applications in 2011, with over half (54%) responding that with the “Yes”, “It’s likely” or “Maybe” options.The full report in The Domains is available at: