Global Brands Warming to New gTLDs

Four in five (81%) global brands who intend to apply for a new generic Top Level Domain intend to use the gTLD as their default domain name according to a World Trademark Review study reported in The Domains.The survey also asked whether the respondent’s client or company would apply for a gTLD when ICANN begins taking applications in 2011, with over half (54%) responding that with the “Yes”, “It’s likely” or “Maybe” options.The full report in The Domains is available at:
www.thedomains.com/2010/10/26/wtr-81-of-global-brands-applying-for-new-gtlds-will-make-it-rather-than-the-com-their-master-brand/