Getting real about business in Second Life

… The Sunday Times/PA conference, ‘Getting real about business in Second Life’ aimed to start a debate on whether, and how, businesses should take advantage of Second Life.The conference took place in front of a live audience of around 90 people. While numbers had to be capped for technical reasons the conference is believed to have been the largest event of its kind yet held in Second Life. Guests arrived from Shanghai to Surrey and from companies including ABN Amro, the BBC, BA, Cisco, Dell, FirstDirect, Shell and Reuters.Newbies were given training by PA to create virtual selves – or avatars – that represent them in Second Life.
Had the conference taken place in the real world it would have cost thousands and generated somewhere between 120 and 180 and tonnes of carbon.

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