Get ready now for coming Canadian spam law, CRTC tells companies

The anti-spam law does not come into force until next year, but the country’s telecom watchdog is urging companies to start making sure right now that their practices are up to snuff.The Canadian Radio-television and Telecommunications Commission (CRTC) put out two bulletins Wednesday that provide companies with examples of acceptable practices in the use of commercial electronic messages and promotions. see:No spam permission tricks, says CRTC
No opt-out games, says the telecommunications regulator, in issuing guidelines for organizations to use when sending marketing messagesCorporations and electronic marketers won’t be able to pull any tricks to get around the government’s anti-spam law, the federal telecom regulator has made it clear. encourages businesses to start preparing for Canada’s anti-spam legislation [news release]
Today, the Canadian Radio-television and Telecommunications Commission (CRTC) published two information bulletins to help Canadian businesses better understand Canada’s anti-spam legislation. The CRTC expects the legislation to come into force in 2013.”We are committed to protecting Canadians from the harm caused by spam and other electronic threats,” said Andrea Rosen, the CRTC’s Chief Compliance and Enforcement Officer. “Canadian businesses, both large and small, are strongly encouraged to familiarize themselves with the law, the regulations and the information bulletins. Even though the law is not yet in force, businesses should start preparing now by updating their practices and developing compliance procedures.”To help businesses interpret the law and the CRTC’ regulations, the information bulletins set out examples of acceptable practices. For instance, the law will require businesses to obtain a consumer’s express consent before sending promotional emails and other commercial electronic messages. In one of the information bulletins, the CRTC has clarified how toggling (a check box on a website) may be used as a means for obtaining consent. The other bulletin provides clarifications on the information that must be included in a message.These two bulletins are the first of a series to facilitate compliance with Canada’s new anti-spam legislation.About Canada’s anti-spam legislationCanada’s anti-spam legislation received royal assent on December 15, 2010. The goal of the law is to protect Canadians from spam, malware, including phishing and spyware, and other electronic threats.The CRTC will be one of three government agencies responsible for enforcing the law once it comes into force, along with the Office of the Privacy Commissioner and the Competition Bureau. The CRTC will have primary enforcement responsibility and will be able to investigate, take action and set monetary penalties against those who violate the law by sending unwanted spam, installing malware and altering transmission data. These activities, among others, will promote trust and confidence in the electronic marketplace.

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