German corporations are turning to social media to get their message out, but customers are disappointed by what companies have to say. They want a dialogue with businesses, not a steady stream of ads.Nearly two thirds of Germans are disappointed by the way they are engaged by companies in Germany who use online social media like Facebook and Twitter, according to a study released this week by the Brand Science Institute.
http://www.dw-world.de/dw/article/0,,5929119,00.htmlAlso se:Singles type into love, boosting German dating sites’ profits
Profits at online dating sites have increased in recent years as more and more singles turn to the Internet to find a partner. But with over 2,000 sites to choose from, the industry could be in danger of oversaturation.
http://www.dw-world.de/dw/article/0,,5920278,00.html