Future of online content is not free, says strategist

Consumers will pay for online content they previously got for free, including news and recorded music, predicts business strategist and author Saul Berman, but the transaction will be a lot more complicated than it used to be.Berman, the global strategy consulting leader for IBM Global Business Services, was keynote speaker at last week’s Broadcasting Australia conference in Sydney and is also promoting his new book, Not for Free: Revenue Strategies for a New World.

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