Future of Australia’s newspapers is bright, says News Ltd chief

The head of Australia’s largest newspaper company, John Hartigan, has delivered an optimistic verdict on the future of journalism, arguing that Australian newspapers are holding up well compared with their counterparts in Britain and the US.But Mr Hartigan — the chairman and chief executive of News Limited, which owns and publishes The Australian — said newspapers would have to change to survive, delivering more relevant stories written by highly qualified, specialist writers.
http://www.theaustralian.news.com.au/business/story/0,,25720795-7582,00.htmlAlso see:Readers key to future of journalism
The future of journalism will not depend on bloggers, comment sites, Google or Yahoo, News Limited chairman and chief executive John Hartigan says.Instead, it will depend on how well newspapers adapt to the digital age.”The Australian relaunched its business section online last June,” Mr Hartigan told the National Press Club in Canberra today. “We hired people, spent some serious money.”Since then unique visitors to the site have more than doubled. Page impressions have increased seven fold. Advertising revenue has already recouped the investment.”
http://www.theaustralian.news.com.au/business/story/0,28124,25717846-7582,00.htmlFULL TEXT: Read John Hartigan’s speech
http://www.theaustralian.news.com.au/files/hartiganspeech.pdf

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