FTC to consider stricter online privacy rules

[IDG] The U.S. Federal Trade Commission plans to take a hard look at how it enforces consumer privacy standards in the coming months, with new rules for online companies possibly on the way, the agency’s chairman said on Monday.With advances in computer technology, online companies are able to track Web users and store personal data at increasingly lower costs, and the FTC will pay increased attention to online privacy concerns over the next six months, FTC Chairman Jon Leibowitz said during an agency workshop on privacy Monday.
http://www.computerworld.com/s/article/9141911/FTC_to_consider_stricter_online_privacy_rules
http://www.pcworld.com/article/183910/.htmlAlso see:FTC Officials Urge Action On Privacy
FTC Chairman Jon Leibowitz and his colleague, independent member Pamela Jones Harbour, told a privacy workshop Monday that the time is ripe for action to improve consumer data privacy both online and offline. “I’d argue that we’re at another watershed moment in privacy, and that the time is ripe for the commission to build on the February behavioral targeting principles and to take a broader look at privacy writ large,” Leibowitz said in his written comments at the start of the FTC’s workshop.
http://techdailydose.nationaljournal.com/2009/12/ftc-officials-urge-action-on-p.phpYahoo adds privacy tool, in time for FTC meetings
Yahoo announced on Monday a new consumer tool called “Ad Interest Manager.”BoomTown is going to ignore the could-it-be-duller name for the feature, which–Yahoo said in a press release you can see below–gives users a “central place where Yahoo visitors can see a concise summary of their online activity and make easy, constructive choices about their exposure to interest-based advertising served from the Yahoo Ad Network.”
http://news.cnet.com/8301-1023_3-10410266-93.htmlYahoo Launches New Privacy Tool
Yahoo Monday announced a new tool aimed at giving consumers more control over Internet ads targeted at their interests. Ad Interest Manager will give visitors to Yahoo a summary of their online activity. In addition, it allows users to view the interests Yahoo believes they have, edit or change those listed interests, and turn off “interest-based ads,” the Internet firm said in a statement.
http://techdailydose.nationaljournal.com/2009/12/yahoo-launches-new-privacy-too.phpFTC To Host Privacy Roundtable [news release]
WHAT: The Federal Trade Commission will host the first of three public Roundtables to explore the privacy challenges posed by technology and business practices that collect and use consumer data. This first roundtable will focus on the benefits and risks of information-sharing practices, consumer expectations regarding such practices, behavioral advertising, information brokers, and the adequacy of existing legal and self-regulatory frameworks.
http://ftc.gov/opa/2009/12/privacyrt.shtm

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