France Telecom’s E-Reader Experiment

Its Read & Go device shows one way e-readers could become a distribution channel for newspapers and other frequently updated print mediaThis summer more than 100 volunteers took to France’s crowded trains, cafés, and beaches with a serious assignment: to lug around and read enormous stacks of popular newspapers, magazines, and books. But the job wasn’t as cumbersome as it sounds, because all the publications were compressed into a digital gizmo, called Read & Go, that is no larger than a hardback novel.The trial of the prototype will wrap up this month, and by 2009, France Telecom aims to start distributing the Read & Go in conjunction with a subscription-based news service of the same name. For a monthly charge similar to a mobile service plan, customers will receive an over-the-air stream of aggregated content from a wide assortment of information sources. Alongside the articles will be ads that help defray the cost of the service.To read this BusinessWeek article in full, see www.businessweek.com/globalbiz/content/sep2008/gb20080911_492474.htm.Reading device enlisted to help French papers
Paul-François Fournier, an executive at France Télécom in Paris, thinks he may have found a way to help revive the ailing newspaper industry. It comes in a black, plastic, rectangular box with a screen the size of a sheet of paper.The device displays links to several French newspapers, with black-on-gray type and images that look a lot like ink on newsprint. When Fournier clicks on a link with a stylus, up come the day’s headlines in Le Monde. Another click fills the screen with a full article, just as it appeared in print.To read this International Herald Tribune article in full, see:
iht.com/articles/2008/07/21/business/21adco.php.
Orange launches trials of Read&Go, the first 3G-connected mobile newspaper kiosk [news release]
What is Read&Go? A new terminal combining the reading comfort of paper with the easy access and response of electronic media. With this new e-paper terminal, users can read and refresh five major French newspapers throughout the day: Le Monde, Le Parisien, Les Echos, L’Equipe and TéléramaThis France Telecom news release in full is available from:
www.francetelecom.com/en_EN/press/press_releases/cp080417.html.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.