Food makers in Europe volunteer to cut ads directed at children

Leading companies in the European food and beverage industry said Tuesday that they would voluntarily change their policies on advertising for children by the end of next year, setting standards on nutritional content to encourage more healthful lifestyles.The move followed recent calls by the European Union for the food industry to use commercial communications to support parents in making the right diet and lifestyle choices for their children, the 11 companies said in a joint statement.They agreed not to advertise food and beverages on television programs, Web sites or in print media where children under age 12 could be considered a target audience, except for products that met specific nutrition criteria.

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