Food Makers Hook Kids on Mobile Games

U.S. snack food companies are reaching children by embedding their products in simple and enticing games for touch-screen phones and tablets, demonstrating how new technology is changing U.S. commerce.Like many children, 4-year-old Anna Woltjen pesters her mother during shopping trips for sweets and snacks. She has a fondness for all kinds of goodies but saves the hard sell for her favorite brands: Cookie Dough Bites, SuperPretzel and Icee frozen treats.The New Jersey preschooler also asks for her mother’s iPhone to play some of her favorite games, including “Cookie Dough Bites Factory,” “SuperPretzel Factory” and “Icee Maker.”
http://online.wsj.com/article/SB10000872396390444812704577605263654758948.html

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