Firms Brace for New European Data Privacy Law

The effort in Europe to adopt the world’s strongest data protection law has drawn the attention of dozens of lobbyists from U.S. technology and advertising companies.Facebook, Apple, Google, Amazon and I.B.M., individually and through industry groups, have all sought to actively participate in a legislative process that could give half a billion consumers the right to withhold basic personal details while using the Web, putting a major crimp in the financial model that makes those business run.

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