Fears of UK digital divide groundless as online access soars in rural areas

  • Countryside is better connected than cities
  • Email, shopping and banking credited for rise

A hunger for online shopping, internet banking, online entertainment and email has given rural Britain the lead in the race to install broadband, with the number of homes with high-speed connections in isolated areas overtaking those in urban areas for the first time.Having lagged behind big cities for years, the countryside is now better connected. Some 59% of households in rural areas have broadband, compared with 57% of urban areas, according to a survey into television, radio, internet and telecoms habits by media watchdog Ofcom.
http://www.guardian.co.uk/technology/2008/may/22/internet.digitalmediaRural homes dominate broadband UK
Rural households are now more likely to have a broadband connection than residents of towns, says Ofcom.The regulator’s regional communications market report shows that 59% of rural households have broadband compared to 57% of urban homes.

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