Fake ‘Likes’ Remain Just a Few Dollars Away, Researchers Say

Despite Big Tech’s attempts to combat manipulation, companies that sell clicks, likes and followers on social media are easy to find.

“A very #MerryChristmas⁠ ⁠to all,” Margrethe Vestager, Europe’s top antitrust enforcer, wrote on Facebook last December. Her post attracted 144 “likes.”

A few months later, as an experiment, researchers paid a company a few dollars to attract attention to her well wishes. In 30 minutes, the post had 100 more likes. The researchers had similar results on a holiday post on Ms. Vestager’s Instagram account and on a Christmas tweet from Vera Jourova, the European Union’s justice commissioner.
https://www.nytimes.com/2019/12/06/technology/fake-social-media-manipulation.html

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.