Factors Affecting Internet Shopping Behaviour in Singapore: Gender and Educational Issues by Tak-Kee Hui & David Wan [International Journal of Consumer Studies]

Abstract: Despite the increasing number of online users and products that are being offered on the Web, there is relatively little work that specifically examines the role of gender and educational level on the attitudes of Internet users in the Singapore context. Our findings reveal that there is a general consensus amongst Singaporeans that the Internet is a convenient medium for information search or making purchases. The better-educated respondents seem to be less concerned with security issues. They also perceive that Internet shopping provides better prices and more cost savings. Females indicate a strong dislike for not being able to savour a physically fulfilling shopping experience online.

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