Facebook tops US social networking charts, but users diversifying

[IDG] Facebook remained the most popular social networking destination among U.S. adults, but users are also turning to other websites for their daily social fix.Social networks are used by 73 percent of U.S. users above the age of 18, according to a study released on Monday by the Pew Internet and American Life Project on Monday. The study was based on 1,801 adults interviewed from August 7 to Sept. 16 this year.
www.computerworld.com.au/article/535003/facebook_tops_us_social_networking_charts_users_diversifying/
www.computerworld.co.nz/article/535003/facebook_tops_us_social_networking_charts_users_diversifying/
http://www.networkworld.com/news/2013/123013-facebook-tops-us-social-networking-277251.htmlAlso see:LinkedIn, Pinterest more popular than Twitter – study
More U.S. adults use LinkedIn and Pinterest than Twitter, but that website attracts a greater proportion of blacks and young adults than do its social media peers, a Pew Research Center study released on Monday showed.Photo pin-up site Pinterest spiked in popularity over the past year, according to the survey, a poll of 1,445 Internet users aged 18 and older. About 21 percent of respondents said they employ the service, up sharply from 15 percent in a similar survey conducted a year ago.
http://in.reuters.com/article/2013/12/31/twitter-study-idINDEE9BU00120131231
http://uk.reuters.com/article/2013/12/31/uk-twitter-study-idUKBRE9BU00420131231Social Media Update 2013OverviewSome 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. Some 42% of online adults now use multiple social networking sites. In addition, Instagram users are nearly as likely as Facebook users to check in to the site on a daily basis. These are among the key findings on social networking site usage and adoption from a new survey from the Pew Research Center’s Internet Project.About the SurveyThe results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates International from August 7 to September 16, 2013, among a sample of 1,801 adults, age 18 and older. Telephone interviews were conducted in English and Spanish by landline (901) and cell phone (900, including 482 without a landline phone). For results based on the total sample, one can say with 95% confidence that the error attributable to sampling is plus or minus 2.6 percentage points. For results based on Internet users (n=1,445), the margin of sampling error is plus or minus 2.9 percentage points.
http://www.pewinternet.org/Reports/2013/Social-Media-Update.aspx

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