Facebook has long shown users advertisements targeted to them based on the interests they’ve listed and the “Like” buttons they click around the web. In the coming weeks, Facebook will begin showing ads based on the other websites a user visits, even if a user doesn’t click a “Like” button.The change means that a user browsing websites for a new TV may lead to TV ads being displayed within Facebook. It’s an interest-based form of advertising that’s used widely on the web, but Facebook has previously only ever used the tracking data for security reasons. The changes, which roll out to US Facebook users in a few weeks and to other users in a few months, mean consumers will need to opt-out with the Digital Advertising Alliance to prevent their browsing habits outside of the site from being used to help deliver custom Facebook ads.
http://www.theverge.com/2014/6/12/5803080/facebook-advertising-browsing-habits-sharingAlso see:Facebook Set to Let Users Edit Own Advertising Info
Facebook announced today it will soon be rolling out a new feature to give users more control when it comes to the types of advertisements they see on the site.If users are tired of getting barraged with ads for shoes, video games or discount plane tickets, they’ll not only be able to stop the ads, but they’ll also be able to learn why they’re being targeted by them in the first place.
http://threatpost.com/facebook-set-to-let-users-edit-own-advertising-info/106618Facebook’s faux transparency: The company is rolling out a new ad plan while digging deeper into user data
Today you may have received a notification from Facebook that said: “We’re improving ads based on apps and sites you use, and giving you control. Learn more.” Clicking on that notification probably brought you to this video:Facebook has long been sharing user info with advertisers based on on what you might “like” on Facebook, list as an interest or click on your newsfeed, according to The Verge. And now, they’re actually notifying users about the process.
www.salon.com/2014/06/12/facebooks_faux_transparency_the_company_is_rolling_out_a_new_ad_plan_while_digging_deeper_into_user_data/Facebook to Let Users Alter Their Ad Profiles
If you have ever wondered why Facebook showed you that advertisement for a new iPhone game or a cheap flight to Bermuda, you will soon be able to find out.Facebook announced on Thursday that it is going to give its users the ability to see the dossiers of likes and interests it keeps on them, as well as the ability to change, add or delete information in those files. And if you don’t like an ad, you will be able to tell the social network what types of marketing messages you would rather see.
http://www.nytimes.com/2014/06/13/technology/facebook-to-let-users-alter-their-ad-profiles.htmlPrivacy experts say Facebook changes open up ‘unprecedented’ data collection
Facebook came under fire Thursday from privacy advocates who say that changes to its ad network mark an unprecedented expansion of its ability to collect users’ personal data. The advocates are also criticizing the Federal Trade Commission for allowing Facebook to make the changes and argue that the network’s size gives it too much knowledge about its users.The social network announced the changes in an official company blog post Thursday, saying it will now draw information from other Web sites to inform its ad choices, mirroring the set-up that many other online advertisers use. The changes will take effect first for U.S. users, who should see them roll out in the coming weeks. The company currently bases its decisions about what ads users see mostly on the posts and pages that users follow or “like” within the site. Other advertisers are able to use off-site information to decide which ads to show Facebook users through Facebook’s ad exchange, but the social network itself has not previously used that information to choose ads for users’ central feeds.
www.washingtonpost.com/blogs/the-switch/wp/2014/06/12/privacy-experts-say-facebook-changes-open-up-unprecedented-data-collection/Facebook will gather more user information, but offer more control over ads [IDG]
Facebook is moving to offer users a familiar trade-off: their browsing privacy in return for more targeted advertising. Those who find that no deal at all will be able to use opt-out tools, but all users will be given a little more control over the ads they see.The new features will target ads based on the behavior of Facebook users on the site, as happens today, and also elsewhere, in apps and on other websites, Facebook said in a blog post Thursday.
www.computerworld.com.au/article/547425/facebook_will_gather_more_user_information_offer_more_control_over_ads/
www.computerworld.co.nz/article/547425/facebook_will_gather_more_user_information_offer_more_control_over_ads/