Facebook shrugs off privacy fears with plan for targeted advertising

Facebook plans to escalate its use of personal data to target advertisements to individual users, despite mounting privacy concerns surrounding social networking sites.Owen Van Natta, the company’s chief revenue officer, told The Times that Facebook would add new advertising features in coming weeks in a bid to boost revenue. Facebook regards making adverts more personal as a priority, he said.Chris Kelly, the chief privacy officer, added: “We have always said that information [submitted by users] may be used to target adverts.”

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