Facebook: reports of its demise are greatly exaggerated

A striking study by researchers at Princeton University this week made headlines for its claim that Facebook would lose 80% of its users by 2017. Now, in an effort to point out flaws in the study, a Facebook analyst has applied similar methodology to predict the impending doom of Princeton University.In a paper published earlier this week, John Cannarella and Joshua Spechler, from Princeton’s mechanical and aerospace engineering department, compared Facebook’s spread to that of an infectious disease. After noting a fall in the number of times “Facebook” was typed into Google as a search term, they concluded that the population was gradually becoming immune to the attractions of the social network.

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