Facebook says an overhaul of its privacy tools will make it easier for people to find and edit the personal information the company holds.
Details of the changes were announced in a blog.
They follow intense criticism of the firm after it emerged that data about 50 million users had been harvested and passed on to a political consultancy.
However, Facebook says the revamp was already planned ahead of the scandal in order to comply with new EU rules.
Facebook announces privacy tools to 'put people in more control' of data
Facebook is launching a range of new tools in an effort to “put people in more control over their privacy” in the buildup to new EU regulations that tighten up data protection.
The changes come after a troubling two weeks for the company, which is battling with the fallout of the Cambridge Analytica files. At least one of the new features, a unified privacy dashboard, was previously discussed by Facebook’s chief operating officer, Sheryl Sandberg, back in January.
Facebook Introduces Central Page for Privacy and Security Settings
Facebook said it would roll out a centralized system for its users to control their privacy and security settings in response to an outcry over the way it has handled personal data.
The system, which will be introduced to Facebook users globally over the coming weeks, will allow people to change their privacy and security settings from one place rather than having to go to roughly 20 separate sections across the social media platform.
Facebook makes its privacy controls simpler as company faces data reckoning
Facebook on Wednesday sought to make it simpler for people to control how their data is used as a massive privacy scandal continues to shake the company and has caused its stock price to drop by 17 percent in the last two weeks.
In the coming months, privacy controls that are now in 20 places on Facebook’s app will be merged into a single page, and will include what the company says will be easier-to-comprehend features that explain how the company is using a person’s data, the company announced.
It’s Time to Make Our Privacy Tools Easier to Find by Erin Egan, VP and Chief Privacy Officer, Policy and Ashlie Beringer, VP and Deputy General Counsel
Last week showed how much more work we need to do to enforce our policies and help people understand how Facebook works and the choices they have over their data. We’ve heard loud and clear that privacy settings and other important tools are too hard to find and that we must do more to keep people informed.
So in addition to Mark Zuckerberg’s announcements last week – cracking down on abuse of the Facebook platform, strengthening our policies, and making it easier for people to revoke apps’ ability to use your data – we’re taking additional steps in the coming weeks to put people more in control of their privacy. Most of these updates have been in the works for some time, but the events of the past several days underscore their importance.