Facebook now has 350m users – and there’s no point in advertising to them

It was announced last week that the population of Facebook now exceeds that of America. Since mid-September the social networking service has added 50 million users, which means it now finds itself with 350 million of them. I am sure that Mark Zuckerberg, the founder of Facebook, takes the same view of his subscribers as PG Wodehouse attributed to the male codfish – “which, suddenly finding itself the parent of three million five hundred thousand little codfish, cheerfully resolves to love them all”. But even Zuckerberg must be wondering how he can monetise the little darlings.There they are, cavorting in the corner of cyberspace so thoughtfully (and expensively) provided by him, where they post photographs of themselves in embarrassing situations, write affectionate or silly messages on one another’s “walls”, become “fans” of obscure comedians, join witty “groups” to support the Tiger Woods driving school and do other cool things too numerous to list. And all without paying a cent!
http://www.guardian.co.uk/technology/2009/dec/06/facebook-350m-users-advertising

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