Facebook Moves to Keep Ads From Running on Objectionable Videos

Facebook’s enormous audience has long been catnip to advertisers. But the company’s vast ecosystem has come under scrutiny this year from major brands, which are increasingly sensitive to the possibility of inadvertently showing up next to objectionable content.

In response to those concerns, Facebook released a new set of rules on Wednesday that outline the types of videos and articles that it will bar from running ads. It also said it would begin disclosing new information to advertisers about where their messages appear on the platform and on external apps and sites it is partners with.

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