Bowing to pressure, Facebook will start labeling violating posts from politicians. But critics say it’s not enough.

Chief executive Mark Zuckerberg said Friday that Facebook will remove posts that incite violence or attempt to suppress voting — even from political leaders — and that the company will affix labels on posts that violate hate speech or other policies.

The moves amount to major concessions amid public pressure, employee unrest and a burgeoning advertiser boycott over Facebook’s long-standing refusal to more aggressively address hate speech and other platform violations from politicians such as President Trump.

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Facebook Adds Labels for Some Posts as Advertisers Pull Back
Facebook rolled out measures on Friday to add more context to problematic political posts on its site, as the social network grappled with a growing outcry from some of its largest advertisers over the issue of hateful speech.

Facebook said it would attach labels to all posts across its network that discuss the subject of voting, in a move intended to hamper any disenfranchisement of voters in the November election. The labels will direct users to accurate voting information, the company said.

Facebook policy changes fail to quell advertiser revolt as Coca-Cola pulls ads
Facebook has announced changes to its policies around hate speech and voter suppression, but the measures have done little to quell the wave of companies pulling advertising from the platform amid backlash over how the company handles hate speech online.

The CEO, Mark Zuckerberg, on Friday announced tweaks to a number of policies, hours after the multinational Unilever said it would pull its advertisements from the platform for the next six months.

Zuckerberg’s announcements, however, did not halt companies’ demands for change. On Friday afternoon, Coca-Cola, Honda, the chocolate brand Hershey, and the apparel companies Lululemon and Jansport joined the more than 100 brands boycotting advertising on Facebook.

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