Facebook is working on a new tool that could help drive subscriptions to news organizations that publish articles directly on the online service, an effort to improve the fraught relationship between the social giant and media companies.
The tool would be added to Facebook’s Instant Articles product, which allows publishers to post news articles that can be read within Facebook rather than on the publisher’s website.
Facebook in talks with publishers on supporting subscription models
Facebook Inc is in early talks with several news publishers about how its social media site can better support subscription business models, the company's head of news partnerships, Campbell Brown, said in a statement on Wednesday.
The statement comes a day after TheStreet reported that Facebook plans to launch a subscription-based news product, citing comments by Brown at a conference. Facebook will begin initial tests in October, TheStreet reported.