Facebook Has 50 Minutes of Your Time Each Day. It Wants More.

Facebook reported dazzling first quarter results last week: Net income nearly tripled to $1.5 billion, and monthly active users hit a record 1.65 billion. But it’s a much smaller number that leapt out at me.

Facebook reported dazzling first quarter results last week: Net income nearly tripled to $1.5 billion, and monthly active users hit a record 1.65 billion. But it’s a much smaller number that leapt out at me.Fifty minutes.That’s the average amount of time, the company said, that users spend each day on its Facebook, Instagram and Messenger platforms (and that’s not counting the popular messaging app WhatsApp).
http://www.nytimes.com/2016/05/06/business/facebook-bends-the-rules-of-audience-engagement-to-its-advantage.html

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