Facebook Dominates Social Sharing While Twitter Sees a Decline

ShareThis’s new report shows that Facebook overtook Pinterest, Twitter, and Reddit in terms of sharing activity during the fourth quarter of last year, garnering a whopping 81 percent of shares.Facebook continues to lead the pack when it comes to social sharing activity, according to a newly released ShareThis report based on data from the fourth quarter of 2014.In its latest sharing trends report, ShareThis analyzed sharing behavior of more than 2 million U.S. consumers across more than 3 million sites and mobile apps. It found that during the fourth quarter of last year, a staggering 81 percent of social shares came from Facebook, up 8.2 percent from last January. In comparison, sharing activity on Twitter, Pinterest, and Reddit declined 3 percent, 0.6 percent, and 0.7 percent, respectively.

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