Facebook adds human reviewers after ‘Jew haters’ ad scandal

Facebook will add more human reviewers to its advertising system after admitting it failed to prevent, or even notice, anti-Semitic targeting on the network.

Sheryl Sandberg, the network’s chief operating officer, said she was “disgusted” by the findings of a ProPublica investigation published last week.

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Facebook Is Adding Oversight to Avoid Future ‘Jew-Hater’ Targeting
Facebook Inc. is stepping up enforcement of its ad-targeting system and adding human reviewers to ensure offensive categories aren’t an option, after a ProPublica report showed it was possible to target people who described themselves as “Jew haters.”

Chief Operating Officer Sheryl Sandberg said the social network operator will make reviews of its self-service advertising system more manual. Facebook will also clarify its advertising policy to disallow targeting using any criteria that directly attacks a group of people.

Facebook admits industry could do more to combat online extremism
Facebook has conceded that technology companies could do more to counter online extremism after Theresa May and the French president, Emmanuel Macron, proposed fining firms that move too slowly to remove extremist content being shared by terrorist groups.

The social media giant told a meeting between political leaders and its own executives as well as others from Google and Microsoft at the United Nations general assembly in New York that it is now employing thousands of content reviewers around the globe and a staff of 150 people dedicated to countering terrorism on its platform in an attempt to remove more extremist content.

Facebook, After ‘Fail’ Over Ads Targeting Racists, Makes Changes
Responding to evidence that its tools had allowed ads to be directed at users who used racist comments or hate speech in their profiles, Facebook said Wednesday that it would change how ads can be targeted.

That its ad-targeting tools could be used in such a way was “a fail” for the company, Sheryl Sandberg, Facebook’s chief operating officer, said in a post. She added that Facebook would add “more human review and oversight” to its automated systems to prevent further misuse.

Facebook’s Sheryl Sandberg calls anti-Semitic ad-targeting ‘a Fail’ and changes the company’s software
Facebook is making changes to its ad systems in the wake of an investigative report that its software enabled advertisers to find viewers who had identified themselves as “Jew-Haters” and other anti-Semitic terms on the social network, the company said Wednesday.

The changes were announced Wednesday afternoon in a Facebook post written by Facebook’s chief operating officer, Sheryl Sandberg. That fact that Sandberg weighed in is a reflection of how the reports have shaken the highest rungs of the company.

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