To hear the poobahs of traditional media tell it, Google is to print media what global warming is to the polar caps. At many once-stalwart print publications, profits are melting away.For several months, leaders at some of the nation’s most influential newspapers and periodicals, including The Wall Street Journal, The Associated Press, and the online arm of Forbes magazine have begun blaming Google and similar Web services for at least some of their deepening financial troubles. Google sells ads tied to the news blurbs it “scrapes” from news sites. It links back to the Web sites from which it acquired the content but doesn’t share ad revenue with them. This isn’t fair, many media execs say.In all the very public bashing of Google, however, few if any of the critics has answered why they don’t just cut Google out of the equation by preventing the search engine from indexing their Web pages. The task could be accomplished by inserting a single line of code into their URLs. If Forbes.com added a line such as forbes.com/robots.txt, content from the site would be rendered invisible to Google.
http://news.cnet.com/8301-1023_3-10235359-93.html
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