The primary purpose of Californians for Consumer Privacy, an advocacy group formed by San Francisco real estate developer Alastair Mactaggart, is to push for a ballot initiative adding restrictions on companies that profit from the collection of personal data. Last week, it gave state officials a petition with over 600,000 signatures, which should be enough to get it in front of voters in November.
Its website, CAPrivacy.org, is pretty much what you’d expect. There are creepy fictional videos portraying people's birth date, physical location, and potentially embarrassing info about their online purchases (hair loss prevention shampoo) and the apps they use (online poker). Below the videos, there’s a motivating message: “It’s your personal information. Take back control!”