Europe’s next privacy war is with websites silently tracking users

The pan-European data regulator group Article 29 has issued new opinion on how websites and advertisers can track users and the permissions they require.The new opinion dictates that “device fingerprinting” – a process of silently collecting information about a user – requires the same level of consent as cookies that are used to track users across the internet. see:‘Cookie’ rules apply to alternative device fingerprinting technologies, says privacy watchdog
Website operators that turn to new “device fingerprinting” technologies to track internet users’ behaviour in place of ‘cookies’ have to obtain users’ consent in accordance with the same EU legal standards that apply to the use of cookies, an EU privacy watchdog has said.In a new opinion it has issued, the Article 29 Working Party confirmed that consent rules in the EU’s Privacy and Electronic Communications (e-Privacy) Directive are “applicable to device fingerprinting”. However, it outlined some examples where device fingerprinting could be deployed without users’ consent.

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