European Parliament demands that Commission protect web users from advertising

The European Parliament has asked the European Commission to come up with plans to control online advertising more closely; give internet users more control of their privacy; and stop companies publishing advertising masquerading as opinion.It has asked the Commission to introduce rules that force companies to be more up front about behavioural advertising; that give internet users rights to opt out of advertising; and that create a labelling system indicating whether sites respect users’ privacy.

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