Euro guidelines will allow Bluetooth spam

The Mobile Marketing Association has published its guidelines for advertising pushed over Bluetooth connections, and considers anyone who hasn’t opted out to be fair game for spammers.

The Mobile Marketing Association has published its guidelines for advertising pushed over Bluetooth connections, and considers anyone who hasn’t opted out to be fair game for spammers.The guidelines are now available for public review until 26 September, and take a distinct step beyond the UK’s Direct Marketing Association (DMA) rules in that they consider any handset left in “discoverable” mode to be implicitly giving permission for pushed adverts – something the DMA explicitly rejects.
http://www.theregister.co.uk/2008/08/27/bluetooth_spam/

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