EURid announced a collaboration Thursday with the Ecommerce Foundation, their second in one week following Monday’s announcement that they would be intensifying collaboration with EUIPO. The collaboration with the Ecommerce Foundation will see the two organisations working together to improve the trust of online consumers, retailers and brand owners in .eu online stores.
EURid performs daily checks on .eu domains by using their award winning artificial intelligence solution (APEWS), developed in partnership with the KU Leuven University, as well as other internally developed tools to identify online stores, particularly those likely to be selling counterfeit products. EURid’s new partnership with the Ecommerce Foundation will strengthen the fight against online abuse, by adding abusive .eu domain names into the Ecommerce Foundation’s Scamadviser.com database.
“For EURid, this is another important step towards a more transparent and trustworthy online .eu space, ensuring protection against potentially fraudulent domain name usage”, states Jordi Iparraguirre, EURid’s Innovation Manager.
Scamadviser.com is an algorithm that identifies potentially fraudulent websites by checking more than 40 data points (for example, IP address of the webserver, availability of contact details on the website, the age of the URL). Every month Scamadviser.com is used by 2.5 million consumers to check if a website is legitimate or a scam. Scamadviser is also used by social media platforms, anti-virus companies, payment service providers and brand protection agencies to identify scammers or warn consumers about malicious websites.
“By combining intelligence and the tools developed at both sides, we are now able to inform consumers and businesses better about legit and possible fraudulent online stores,” said Jorij Abraham, General Manager of the Ecommerce Foundation.