EU will investigate Google deal

European Union regulators have launched an in-depth investigation into Google’s $3.1bn (£1.5bn) takeover of online advertising firm DoubleClick.The EU Commission said its initial probe had shown the deal would raise competition concerns.It has set itself a deadline of 2 April 2008 to reach a decision.Google said it would work with the Commission to show how the acquisition would benefit publishers, advertisers and consumers. see:Google fails to win EU approval for DoubleClick deal
Competition authorities at the European Commission refused Tuesday to approve Google’s $3.1 billion purchase of DoubleClick, the Internet advertising company, and ordered an in-depth review amid opposition from rivals, publishers and consumer groups.The commission, which rules on antitrust issues for the 27 countries in the European Union, said the merger raised competition concerns and required a more thorough review of its impact on the Internet advertising business.

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