The European Union’s digital chief wants search engines such as Alphabet Inc’s Google and Microsoft’s Bing to be more transparent about advertising in web search results but ruled out a separate law for web platforms.European Commission Vice-President Andrus Ansip, who is overseeing a wide-ranging inquiry into how web platforms conduct their business, said on Friday the EU executive would not take a horizontal approach to regulating online services.
http://uk.reuters.com/article/us-eu-tech-idUKKCN0XC2AH