European authorities are to investigate consumer profiling by online advertisers amid allegations by senior European Union officials that “basic rights in terms of transparency, control and risk” are being violated.Officials say they will collect evidence from consumers and industry on the information commercial websites are collecting and how it is being used. It could result in new controls on online advertisers, internet service providers and networking sites.
http://www.ft.com/cms/s/0/ef387d70-1ca2-11de-977c-00144feabdc0.html
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