eu: Google’s DoubleClick deal runs into consumer resistance

Google’s £1.5bn (US$3.1bn) takeover of online advertiser DoubleClick has run into new turbulence with a formal protest by a consumers’ group. BEUC, backed by consumers in Germany, Italy and Spain, has urged the competition commissioner Neelie Kroes to investigate the deal, arguing in a letter seen by the Guardian that it “may have a negative impact on the selection of online content available to consumers and on privacy”. The US federal trade commission is already investigating on similar grounds.,,2116979,00.htmlAlso see:
eu: Consumer group hits at Google $3bn move
Beuc, the European consumer rights group, has joined the growing criticism over Google’s proposed US$3.1bn acquisition of Doubleclick in an official letter to Neelie Kroes, the European Commissioner.

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