The global entertainment and media market is expected to expand by more than a third over the next five years, as more people in emerging markets move online and the global love affair with the mobile phone continues to flourish.While growth in Britain and the US is likely to be relatively subdued in the next two years as their economies slow down, other parts of the world will boom as broadband access takes off, leading big brands to spend more on online advertising.
http://www.guardian.co.uk/media/2008/jun/18/digitalmedia.mediabusiness