Emerging markets help Nokia to win race for mobile supremacy

Cheap user-friendly devices are leaving rivals gasping at sales that resemble telephone numbersThe buzz around mobile-phone maker Nokia is unmistakable, like a ringtone breaking the quiet of a church service or a cinema screening.While rivals, notably Motorola, are foundering, the Finnish giant’s market share passed 40% at the end of 2007 and could already be closer to 42%, say analysts. Either way, chief executive Olli-Pekka Kallasvuo is hungry for more.Nokia sold 437m phones last year, 26% more than in 2006 and almost as many as its four nearest rivals – Samsung, Motorola, Sony Ericsson and LG – combined. Stripping out handsets lost to sock drawers and rubbish bins over the years, there are now one billion Nokia phones in use around the world – one in every three. And Nokia’s lean logistics system means it swallows up 70% of the profit from phones sold by the big five.
business.timesonline.co.uk/tol/business/industry_sectors/telecoms/article3256298.eceNokia Increases Profit and Market Share
Nokia said that it had extended its dominant share of the global mobile phone market to a record 40 percent in the fourth quarter as profit surged 44 percent on rising sales.

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