Efty announced this week that theyâre bringing SSL (HTTPS) encryption to their marketplace for all users on their Growth, Pro and Lifetime plans. However if youâre not on one of these plans, too bad. Your security isnât important enough it seems. Of course, for those not on one of the plans mentioned, Efty is happy for you to upgrade.
Efty explain the reason for the introduction of SSL is that earlier this year Google started labelling any websites that do not have SSL installed as âNot secureâ. Enabling SSL not only helps keep your visitorâs information safe, having SSL on your marketplace keeps their mind at ease because it provides authentication and trust.
Web browsers Efty explain give visual cues, such as a lock icon or a green bar, to make sure visitors know when their connection is secured. This means that potential buyers will trust your website more when they see these signs and will be more likely to buy from you or submit an inquiry. Another good reason to make the switch to SSL is that Google has confirmed that it is factoring HTTPS as a ranking signal for SEO.