Efty Marketplace Now Has SSL (HTTPS) Encryption For Some

efty-logoEfty announced this week that they’re bringing SSL (HTTPS) encryption to their marketplace for all users on their Growth, Pro and Lifetime plans. However if you’re not on one of these plans, too bad. Your security isn’t important enough it seems. Of course, for those not on one of the plans mentioned, Efty is happy for you to upgrade.

Efty explain the reason for the introduction of SSL is that earlier this year Google started labelling any websites that do not have SSL installed as “Not secure”. Enabling SSL not only helps keep your visitor’s information safe, having SSL on your marketplace keeps their mind at ease because it provides authentication and trust.

Web browsers Efty explain give visual cues, such as a lock icon or a green bar, to make sure visitors know when their connection is secured. This means that potential buyers will trust your website more when they see these signs and will be more likely to buy from you or submit an inquiry. Another good reason to make the switch to SSL is that Google has confirmed that it is factoring HTTPS as a ranking signal for SEO.