The European Broadcasting Union has set its sights on the .RADIO and .EUROVISION top level domains. While there will not be any competition for .EUROVISION given its trademarked status, its bid for .RADIO will run into completion with an existing proposal.BRS Media Inc., who describes themselves as a diverse and growing media e-commerce firm that helps traditional and interactive media companies build and brand on the power of the Internet, expressed their interest in the TLD back in April 2009.For over 11 years, BRS Media has engaged radio properties, web sites and online media organisations worldwide to move up to a ‘Great Sounding Web Address’ under the .FM and .AM TLDs. Today some of the highest-profile media properties have a branded web address ending in .FM, including: Last.FM, Power106.FM, DI.FM, Ping.FM, as well as new sites like: Twisten.FM, Sleep.FM and Las Vegas’ 1027Now.FM.But the application from the EBU has the full backing of the World Broadcasting Unions (WBU) and other relevant bodies, will stress that the .RADIO TLD would allow the EBU to create an internet-based platform where the world’s radio broadcasters could assemble. Closer networking ‘under one roof’ would also bolster their position as an indispensible media sector, whose development would be accelerated by new radio services.The EBU Executive Board met in London Wednesday, where a decision was taken to apply for the TLDs.Following the meeting, President Jean-Paul Philippot said the EBU’s application for .RADIO was in the best interests of the radio community and the medium itself.

“The EBU’s acquisition of this TLD will serve a greater good, bringing tangible benefits to radio broadcasters and listeners everywhere,” said Philippot. “Our application includes the firm, written support of the EBU’s seven sister unions, representing the interests of around 50,000 radio stations with a potential reach of some 5.5 billion listeners.”The EBU’s sister broadcasting unions, which together with the EBU make up the World Broadcasting Unions, are: Asia-Pacific Broadcasting Union (ABU); Arab States Broadcasting Union (ASBU); African Union of Broadcasting (AUB); Caribbean Broadcasting Union (CBU); International Association of Broadcasting (IAB); North American Broadcasters Association (NABA); Organizacion de Telecomunicaciones Iberoamericanas (OTI).EBU Director General Ingrid Deltenre said the EBU’s aspirations for the .radio TLD would bring a one-time opportunity to “communitise” the world’s oldest broadcasting medium as never before.”The EBU wants to ensure that the world’s radio community has fair, reasonable access to a domain name that could bring unique impetus to the entire sector,” said Deltenre. “The EBU would administer the .radio TLD in a neutral, reliable and not-for-profit way; it would be regrettable if it fell into hands that do not represent the entire radio community.”