DOTZON – Incubating New TLD Name Spaces

With changes taking place to lead to the introduction of new Top Level Domains (TLDs), expertise in this area is in short supply. To help would-be applicants, the founders of dotBERLIN have decided to share their expertise with others considering applying for a new TLD and founded DOTZON. DOTZON consults, develops and implements TLD projects for companies and organisations.With ICANN expected to call for new applications for TLDs in 2009 or 2010, the number of new TLD initiatives has been proliferating following several years of extensive worldwide consultation.Once applications are called for, it is possible new TLDs such as .EBAY, .AMNESTY or .Blog become reality. New to this extension is that organisations and companies will be eligible as well to apply for their respective company name or trademark like .COKE, .MARS or .BEETLE.To help would be applicants, DOTZON will work with them to develop the strategy for the planned TLD, lobby for the TLD with the appropriate stakeholder groups and write the application. After the approval of the TLD the DOTZON team also supports preparing the launch and operation of the TLD as well as the fulfilment of the ICANN requirements.”Companies now have the opportunity to set up their own TLD such as .COMPANY or .TRADEMARK,” said Dirk Krischenowski, co-founder and partner of DOTZON, while attending Domain Pulse in Dresden today. “Applicants may find they only get one shot at applying for a new TLD though, as TLD strings will be distributed on a first come, first served basis.””It is essential for any applicant to be able to demonstrate a demand for their new gTLD. Any applicant without a serious business plan is likely to fail in their application, and also in the market if they were successful.”DOTZON is one of the few companies familiar with the current requirements applicants have to fulfil for acquiring their own TLD. DOTZON’s extensive network extends to include all stakeholders involved in the domain name industry including ICANN directors, ICANN staff, constituencies and stakeholder groups, registrars, registries, politicians and government in Germany, the EU and worldwide.DOTZON has been founded by Dirk Krischenowski, Johannes Lenz-Hawliczek and Katrin Ohlmer. They have set up and developed the .berlin project for a city TLD in recent years and have more than ten years of knowledge and experience in the domain name and internet industries. Clients of DOTZON include companies listed on the DAX stock exchange among other institutions and organisations.For more information on DOTZON, check out their website at:

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