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Donuts Among Big Winners As Total New gTLD Registrations Pass 3 Million In 9 Months

There are now over three million domain names registered across the 254 new gTLDs that have entered General Availability and another 173 that have been delegated according to figures compiled by nTLDstats.com.The three million mark was passed on 24 October and the figure stood at 3,071,575 at the end of 30 October.The new gTLD with the most registrations continues to be .xyz with 684,256 registrations, or 22.51 percent of all the domains. But this figure is boosted by a controversial promotion run by Network Solutions where over half (376,901 or 55.08%) of all its domains are registered. One in five (142,905 – 20.88%) are registered through the Chinese registrar Xin Net Technology Corporation.Second on the list continues to be .berlin with 152,355 registrations, which despite a promotion that went awry that saw almost 90,000 domains either given away or registered cheaply in three days, continues to do well.For both gTLDs it will be interesting to see what their renewal rates are when domains come due for re-registration.Coming in third is the .club gTLD that boasts all its domains registered are paid for. Meaning if paid for domains were only included it could easily be the largest of all the new gTLDs.Coming in fourth and seventh are .realtor and .ovh with 79,571 and 53,674 registrations respectively and that appear to have given away all, or almost all, their domains.Rounding out the top ten are two more city gTLDs – .london and .nyc that come in at eighth and ninth respectively with 48,203 and 47,497 registrations respectively. And .guru and .photography, two Donuts gTLDs, come in at sixth and tenth with 74,941 and 47,296 registrations respectively.Donuts now have well over one million registrations across all 151 of their gTLDs that have been delegated, 140 in General Availability. The latest count is 1,029,049 according to nTLDstats.com. “All fully paid,” Dan Schindler, co-founder and Executive Vice President, Sales and Marketing, for Donuts told the Goldstein Report.Donuts are particularly happy with all their gTLDs to date, but they’re even more chuffed with the success of .guru and .photography.”.guru was an enormous surprise to us,” said Schindler. “We were really surprised and we’ve tried to analyse why.””It’s fun and everyone can claim to be a .guru,” Schindler thinks is the reason behind the success. “Photography has also been a very pleasant surprise. In a world of two and three letter TLDs, it is a surprise longer names do so well.” Another to surprise Donuts Schindler said was .technology, currently coming in at 26th place with 21,200 registrations. Others Schindler expects to do well for them are .company, .email and .today.It’s not just total registration numbers for gTLDs. Renewal rates will be something to look out for a year or two down the track. But Schindler thinks Donuts will have high renewal rates for four reasons:

  1. where names paid for, the early renewal rates are high for those early adopters
  2. people cherish something they paid for
  3. they got in early and got the pick of the bunch
  4. these names don’t have enormous type in traffic so not bought by speculators, bought for longer term investments.