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Donuts’ Sales Of Trademark Protection Tool Service Booming

Donuts logoWith new gTLDs becoming available to the public for the first time at the end of January, Donuts, the leading applicant for new gTLDs, has announced they are rapidly increasing sales of for its groundbreaking trademark protection tool, the DPML.

Donuts believe the rapid adoption of the DPML by rights holders since its September 2013 launch reflects the tremendous appetite in the trademark community for tools that reduce the cost and challenge of protecting marks in hundreds of new gTLDs. DPML addresses those concerns by allowing registrants to protect their marks in hundreds of domains with a single transaction and at a fraction of the cost of defensive registration.

The service is available for subscription through participating domain name registrars accredited by ICANN. DPML works by “blocking” trademark-related terms from registration at the second level (the characters before the dot). A DPML term is blocked from registration in all Donuts TLDs for an initial subscription of a minimum five- and maximum ten-year term. Subscriptions can be renewed thereafter for one- to ten-year terms.