Donuts Explains Premium Domains in Their TLDs

In a recent blog post, Donuts published a “premium insights” into the premium domain names registered in their new gTLDs. Donuts believes the range and scope of this activity offer a window into the overall health of market uptake for new TLDs, so we thought we’d share some highlights on a regular basis.

Every week, they note, there are typically dozens of names sold up to the $1,000 per year mark, and in their highlighted week there were some notable domain names registered including:, and .LIVE continues to be one of Donuts’ top-performing TLDs for premium domains.

Donuts have hundreds of domain names in the $100 to $999 range with the most popular new generic top level domains in this price range currently being: .NEWS, .REVIEWS, .VENTURES, .LIVE, .SERVICES and .BUSINESS. Some examples they give include:


As always, one- and two-character domains are quite popular. Some examples were:


Increasingly they note people are registering domain names containing full words that are meaningful and often highly specific. These include:


This trend is noteworthy for a couple of reasons say Donuts: first, many of these appear to be the actual business name (e.g., or a particular category (e.g.,, In the former case, Donuts like the fact that increasingly people are including their brand or business into their domain name; it’s a powerful way to leverage digital identity. In the latter case, category names are especially valuable to registrants for organic search purposes.

Donuts has previously highlighted the ‘evergreen’ SEO nature of these names. Having a name that’s a popular search term (such as or means that this name is well positioned to appear on the first page of organic search results. That’s a powerful benefit for businesses looking to acquire customers without having to pay SEO/SEM consultants to maintain their search presence.